Selena Gomez Brutally Beats Hailey and Kylie in Celebrity Cosmetics Rivalry

In the world of celebrity beauty brands, it’s a serious competition for the top spot, and the verdict is in: Selena Gomez ‘s Rare Beauty reigns supreme.

Fresha, a beauty and wellness marketplace, conducted a comprehensive study, revealing that Rare Beauty has outperformed the likes of Kylie Jenner’s Kylie Cosmetics and Hailey Bieber’s Rhode.

Read also: Selena Gomez Opens Up About Her Mental Health

Rare Beauty: A Star on the Rise

Launched in September 2020, Rare Beauty by Selena Gomez has taken the beauty industry by storm.

It now boasts an impressive following of 6.2M on Instagram. But numbers only tell part of the story.

Fresha’s findings reveal that Rare Beauty has an average of six billion views annually on its hashtag and commands the second-highest monthly search volume.

Kylie Cosmetics: A Close Second

Kylie Jenner‘s Kylie Cosmetics, which debuted in November 2015, secured the second spot in Fresha’s rankings with a respectable score of 88.42 out of 100.

Despite its slightly longer tenure in the market, Kylie Cosmetics faced fierce competition from Selena Gomez’s brand.

Hailey Bieber’s Rhode Falls Behind

While Hailey Bieber has made a name for herself in the fashion world, her beauty brand, Rhode, landed in ninth place with a score of 64.04 out of 100.

This ranking underscores the intense competition among celebrity beauty brands.

The Criteria Behind the Rankings

Fresha’s rankings were determined using a combination of factors, including TikTok search volume, Instagram following, TikTok posts, and the number of views per TikTok hashtag.

These metrics reflect the brands’ online presence, engagement with social media, and overall popularity among their target audience.

A History of Drama and Rivalry

This competition isn’t just about numbers; it’s also personal. Earlier this year, a feud seemed to be brewing between Selena Gomez and Kylie Jenner when both stars made eyebrow-related posts on social media.

However, both celebrities quickly cleared the air, with Kylie Jenner saying, “No shade towards Selena ever,” and Selena Gomez responding, “I’m a fan of Kylie!”

Selena Gomez and Hailey Bieber’s Ongoing Feud

Beyond the beauty brands, Selena Gomez and Hailey Bieber have a long-standing feud rooted in their relationships with Justin Bieber.

Hailey married Justin, Selena’s on-again, off-again ex-boyfriend, leading to tensions among their fans.

However, Hailey has clarified that their relationship only began when Justin was single.

In a twist of events, photos surfaced of Selena partying with Tyga, Kylie Jenner’s ex, in 2022, adding more fuel to the rumors of tension between the two stars.

Read also: Selena Gomez Returns to Music with Exciting New Song Announcement

In the world of celebrity beauty brands, it’s not just about the products but also about the personalities behind them.

Selena Gomez’s Rare Beauty has emerged as the frontrunner, beating out stiff competition from Kylie Jenner and Hailey Bieber.

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While the beauty industry may be saturated with celebrity brands, it’s clear that Selena Gomez has carved out her own unique and successful path in this highly competitive arena.