SasaPay, a digital payment service provider has rebranded and given way to a new financial strategy solution, to its diaspora market targeting mobile money payment.
The new strategy centres around the provision of cutting-edge seamless financial solutions which will ensure a secure payment experience for a diverse range of businesses including financial services sector players, banks, saccos and digital lenders, as well as SMEs in general trade and healthcare facilities.
Additionally, the firm announced that it will facilitate quick, affordable access to working capital for businesses thus spurring business growth.
“Through our rebrand, we aim to redefine the role of the payments and act as the meeting point between Kenyan businesses and their customers,” SasaPay chief operating officer Daniel Njoroge said.
Read Also: Safaricom Increases Daily Transaction Limits to Ksh500,000
“Key to this will be empowering them to operate more efficiently to accelerate growth,” Njoroge added.
SasaPay which is also in line with Sustainable Development Goals (SDG) is set to subscribe to AI-based innovative technology to enable businesses to scale by providing timely and accurate data to capital providers to fasten their decision-making in funding.
The firm’s users shall also be able to Shop and Pay later through its BNPL model known as “Shop Now Pay Later”.
“We shall be the first to enable Kenyans to transact in foreign currency via their wallets, a breakthrough that has been made possible through its CBK-Regulated partner WapiPay,” Njoroge said.
Speaking at the event, SasaPay Chairman Dr John Munyu disclosed that the company is also eyeing the diaspora market, with seamless transfer of funds from the diaspora to Kenya and cross-border payments from Kenya.
Further, SasaPay seeks to establish Kenya as the gateway to Africa through a robust financial ecosystem, through connecting SasaPay to diverse payments gateways across the world to ensure an individual or a business on the SasaPay platform can do business or any form of payment transactions with anyone from any part of the world.
