Child influencers in the state of Illinois, USA will now be entitled to payment from their parents, according to a new legislation.
The law guaranteeing earnings safeguards for kids who participate in online content was passed for the first time in history in Illinois. The legislation was sponsored by Peoria state senator David Koehler, and Illinois Governor JB Pritzker approved it last Friday. It will become operative on July 1st, 2024.
Beginning on July 1, 2024, Illinois parents will be compelled to set aside 50% of a piece of content’s earnings into a blocked trust fund for the child, based on the proportion of time the youngster appears in the video. For instance, if a child appears in 50% of a film, they should get 25% of the money; if they appear in 100%, they must get 50%. This only applies in situations when the youngster is seen on screen for more than 30% of the vlogs in a given year.
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Senator David Koehler told the press that a 15-year-old, Shreya Nallamothu, in his district, came up with the idea for the bill, which protects youngsters under the age of 16 who appear on sponsored internet platforms, including video blogs (also known as vlogs). Nallamothu urged her state senator, Democrat Dave Koehler, in a letter last year to take into account laws to safeguard young influencers.
Landon Jacquinot, who monitors child labor laws for the National Conference of State Legislatures, claims that Illinois’ law will be the first to focus on social media starlets. Many states already require parents to set aside money for child entertainers who perform in more conventional settings like movies and television.
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Nallamothu concurs that the next stage is for laws to develop over time and incorporate more rules around consent.
