Kenyan Breweries Limited (KBL) has launched the Shikisha na Senator Community Projects Initiative which seeks to develop housing projects and renovate others for vulnerable families.
Francis Muigai and Florence Nyangweso of Korogocho Slum were the recipients of two new homes courtesy of Kenya Breweries.
EABL Commercial Director Joel Kamau remarked on the impact of the projects and committed to continue working together with more non-profit organizations to positively impact the communities facing myriad challenges.
“Our primary aim for EABL and brand Senator is to enrich lives every day everywhere. Today we are proud of the work that has gone into achieving this purpose through the provision of these new homes for Francis Muigai and Florence Nyangweso and their families,’’ said Joel Kamau.
The two residents of Ruaraka Consistency are beneficiaries of a housing upgrading project spearheaded by Restoring Dignity, a community-based organization in the Korogocho area housing support.
They were selected from the latter phase of the Senator Campaign that included five countrywide community projects worth Kshs 5 million.
“As a company, our Sustainability agenda is a critical part of who we are, an important consumer engagement touchpoint. Through such partnerships with groups like Restoring Dignity in Korogocho, we are able to promote equality, improve living standards and ensure families and the communities around us have the necessary tools to have good, healthy, and safe livelihoods,” he added.
Currently in the second edition of the Senator Consumer Promotion over 500 customers benefited directly in phase through KSh.76 million investments in the consumer campaign further supporting Kenya Breweries Limited’s efforts towards enhancing the lives of their customers and various communities.
According to a beneficiary, Mrs. Nyangweso the move is of great aid to her family as she hailed the initiative as one with people’s needs at heart.
“I am so happy to receive a new house for me and my family. We could barely stand in the other house so this is a welcome surprise. I can now host guests and walk freely in my home and I thank Restoring dignity & EABL for making this possible,” said Mrs. Nyangweso.
Restoring Dignity Community-Based Organization Coordinator Fred Ogolla revealed the objectives and impact of the completed project as it is a vision of a better tomorrow.
“Our dream is to have an established village with good housing for the community of Korogocho, through partners like Kenya Breweries we believe this dream will become a reality and the residents here will live dignified lives now in and the future,” said Ogolla.
Senator Keg Lager was among the fastest-growing brands in Africa’s top 150 most valuable brands in a 2020 study by London-based business Brand Finance, leveraging a 10-million-man pool of drinkers and expanding by 88 percent to a brand worth of Sh14.4 billion ($132 million).
It has achieved this status as a result of high demand from price-conscious consumers who have switched from home-brewed brews, some of which are illegal, to branded beer.
A vision of home upscaling has seen the company team up with several not-for-profit organizations to oversee the building and construction of these nominated projects which are currently ongoing across the country.
