Brand Africa has announced its top 100 African Best Brands according to research and rankings. Non-African brands took the largest share of the list. Only 14% of the list was African brands. That translates to only 14 brands of the top 100.
This is the second year that African brands are making up 14% of their top 100 list. The most admired African brands are:
- MTN South Africa, a telecommunications group
- Dangote Nigeria
- Trade Kings Zambia
- Glo, a Nigerian telecommunications group
- DSTV, a South African brand
- Ethiopian airlines
- Azam group
- Jumia
- Econet
- Nasco brands
- Bathu shoes
- Shoprite
- Peak Milk
- Woolworths
The nations that are represented by the 14 brands are: South Africa with 5 brands, Nigeria with 5 brands, Ethiopia, Zambia, Zimbabwe and Tanzania each with one brand.
Europe had 37 brands in the list. The top 5 most admired brands in Africa are Nike, Adidas, Samsung, Coca Cola and Apple.
Brand Africa has noted how non-African brands continue to be listed by Africans when they are asked what African brands they admire. Brands like these that easily came at the top of consumer’s brains are: Coca-Cola, Pepsi, Samsung, Lacoste, Total Energies and Guinness.
Brands that ranked highly in caring for environmental and social concerns while making profit are the UN and UNICEF (number 1 NGO), CocaCola (the number 1 non-African organization) and MTN (the number 1 African brand).
Brand Africa conducts research in over 30 markets. These 30 markets account for about 85% of the continent’s GDP. The research is done by its independent research partners namely Kantar, GeoPoll (in Sub-Saharan Africa), Integrate (in North Africa) and Analysis (in the East African Islands).
The results are published as the cover story in the June edition of African Business, a business magazine that has been in operation since 1966. Over the next few weeks, Brand Africa will release country-specific results in key countries across Africa.
