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Snoop Dogg: Smoke-Free Declaration Turns Out to be a Stove Promo

Snoop Dogg threw his followers into a tailspin on November 17. The shockwave stemmed from a jaw-dropping declaration he made. “After much consideration & conversation with my family, I’ve decided to give up smoke. Please respect my privacy at this time,” His shocking post proclaimed.


The internet went ablaze with speculation, presuming that Snoop Dogg was bidding farewell to his iconic weed-smoking legacy. But hold your rolling papers! As it turned out, this wasn’t Snoop Dogg’s personal transformation. It was a stroke of marketing genius aimed at capturing attention for a smokeless fire pit.

Snoop Dogg's Smoke-Free Shenanigan Turns Out to be an Ad
Snoop Dogg’s Smoke-Free Shenanigan Turns Out to be an Ad. Photo| Rolling Stone

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Addressing the bewilderment head-on in a clever advertisement, the hip-hop maestro clarified, “I know what you’re thinking: Snoop! Smoke is kind of your whole thing! But I’m done with it.” He delved into the reasons behind his supposed decision. Snoop cited persistent coughing and the clingy scent on his clothes as deal-breakers. Championing a smoke-free alternative, he endorsed the Solo Stove fixed fire, saying, “They take out the smoke. Clever.”

Snoop Dogg’s followers were initially taken aback, considering the rapper’s longstanding association with marijuana. However, this marketing escapade wasn’t entirely out of character. In a 2013 GQ interview during his Snoop Lion phase, he admitted to consuming a mind-boggling 80 cannabis blunts a day!

Following his initial statement about ‘giving up smoke,’ Calvin Broadus noted that it had zero to do with quitting marijuana and everything to do with the Solo Stove partnership. Snoop revealed his embrace of a different kind of smokeless vibe. Solo Stove is a fire pit bundle priced at a cool Ksh. 52,675 ($350)

“I love a good fire outside, but the smoke was too much,” said Snoop Dogg. He praised the Solo Stove for revolutionizing the game. As part of the collaboration, the rap mogul will contribute to product innovation and curate a signature line of goods. The limited-edition bundle, already on sale, includes a bonfire fire pit designed by the rapper, a fire pit stand, bucket hat, and sticker pack.

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Snoop Dogg is also known for his diverse business ventures related to marijuana. These include “Merry Jane,” a pot-focused media company, and a line of cannabis products. The entrepreneur also launched a coffee line in March after a trip to Indonesia.


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