YouTube has revised its monetization requirements for creatives on the platform. The Google-owned video-sharing platform has expanded its YouTube Partner Program (YPP) to allow small creators to earn from their craft.
Previous stipulations by the program needed creators to have at least 1000 subscribers and 4000 watch hours to be considered for monetization.
However, the new eligibility requirements require a minimum of 500 subscribers, either 3000 watch hours over the previous year or 3 million views of Shorts over the last 90 days and three recent public uploads on the creator’s channel. Also, the shopping affiliate program, which was previously restricted to a small group of creators who had received invitations only, has been made accessible to YPP participants in the United States who have at least 20,000 subscribers.
The new YouTube monetization criteria are expected to begin in Canada, Taiwan, South Korea, the USA, and the UK in what has been referred to as a pilot program. Although the revised monetization requirements are expected to allow small creators on the platform to make money, YouTube still maintains that creators should expand their reach to profit from ad income.
The move is meant to entice creatives to use the platform giving them an edge in terms of competition with other video-sharing platforms like TikTok.
TikTok had simplified the requirements for accessing creator monetization services making their monetization available to creatives with up to 1000 followers, a downgrade from the previous 10,000 followers. Both video-sharing platforms revising their monetization requirements allows creatives to make the most of their video content on the platforms in terms of raising revenue.
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These adjustments align with a more general industry trend that social media platforms are becoming more supportive of content creators.