Weeks ago YouTube announced that users may have to subscribe to YouTube Premium to discard ads and get background playback as well as to have access to 4K Resolution Videos.
Replying to a User on Twitter, YouTube has clarified that the experiment has come to an end. The user requested YouTube to not force a subscription to YouTube Premium for access to the 4K resolution option when streaming.
“What if…you spent the day outside, with friends?” YouTube Tweeted, to which the user responded sarcastically by saying: “What if you don’t force your premium sub for watching 4k content?”
“We’ve fully turned off this experiment. Viewers should now be able to access 4K quality resolutions without Premium membership. We are here if you have other questions,” the largest digital video-sharing platform replied.
Users on social media networks such as Reddit and Twitter noted that when they accessed the drop-down menu for resolution options, ‘Premium’ was right next to the 4K option. However, not all users were required to have a Premium subscription to play 4K videos indicating that the experimental feature was only for a selected number of users.
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According to TechCrunch, Google charges $9.99 per month for YouTube Music and $11.99 per month for YouTube premium in the U.S. – these prices vary across the world.
YouTube has not communicated plans to permanently halt the experiment but has invited feedback through a Tweet written in Japanese.
Last week, they introduced a new feature called handles. This feature gives content creators the ability to easily direct users to their channels.
Previous Failed Attempts
Earlier this year, YouTube carried out an experiment with 11 unskippable ads at the beginning of a long video. This too was short-lived.
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