Sabato, widely known as Sauti ya Ground, has issued a public apology to Kenyan musicians and content creators-but made it clear he’s not stepping back.
In a candid video released this week, the artist-turned-critic addressed earlier comments he had made about the music industry. Though he acknowledged his tone may have upset some people, he stood firm on one thing: he’s not done talking.
“I want to apologize for how I spoke about artists earlier,” Sabato said, speaking calmly from what looked like his home studio. “But I’m not going to stop. I’ll keep speaking because I care about where our industry is heading.”
“I Didn’t Know You Were All Listening”
Sabato, who had been offline for a short period, admitted he was surprised by how far his words had travelled. “Even Bien -the Bien from Sauti Sol -was talking about me the minute he landed at the airport,” he said with a mix of disbelief and pride.
His video appeared to be part apology, part declaration. Despite never finding personal success as a recording artist, Sabato has built a name through sharp online commentary – especially on what he sees as failings in music production, management, and branding in Kenya.
He also addressed his own journey. “My music career didn’t pick up,” he said bluntly, “but good managers don’t have to be musicians.”
Apology, Then an Upgrade
Among those named in his apology was celebrated rapper Khaligraph Jones. Sabato didn’t dwell on the past, but said he respects the artists he critiques. Still, his message was clear: his role is not to flatter but to challenge.
“I’m not doing eight-minute videos anymore,” he added. “From now on, expect thirty minutes. Let’s go deeper.”
Whether people agree with him or not, his videos are finding an audience -and clearly, the industry is listening.
A Divided Audience
Reactions to Sabato’s comments have been mixed. Some praised his courage and passion for local music. Others felt his tone, at times, borders on disrespect.
“He’s raising valid points,” said a Nairobi-based music blogger who preferred not to be named. “But delivery matters. If you’re talking to people who’ve worked hard for years, tone is everything.”
Still, there’s no denying Sabato’s growing presence.
In a digital age where voices rise fast and criticism travels far, Sauti ya Ground seems ready to speak louder – not just for views, but for what he believes could be a better, more honest music scene in Kenya.
