LOOP DFS, an African Fintech fully owned by the NCBA Group has partnered with AMANI Project, to foster community engagement and promote healthy lifestyles, through a thrilling cycling series dubbed the LOOP Safari Race Series.
The partnership seeks to create an inclusive environment that will not only unite the growing cycling community but also inspire a new generation of sports enthusiasts in Kenya.
This partnership comes ahead of the Safari Race Series, which will begin in November 2023. The series will feature five major events across the season, with various categories that will include: pros, amateurs, beginners, men, women, kids and black mamba riders alike.
The Series will be able to also showcase Kenya’s most scenic landscapes, by organizing major cycling events around Mt. Kenya, Coast, Nairobi, Rift Valley and Western.
Speaking during the partnership launch, LOOP DFS CEO, Eric Muriuki, noted that the collaboration signifies LOOP’s unwavering commitment to building lasting connections and interactions within the community.
“At LOOP DFS, we regard highly the social license to operate, that our community has bestowed upon us. Our business mission, to be the greatest catalyst for growth, draws inspiration from nature on how we fulfil this mission sustainably,” said LOOP DFS CEO, Eric Muriuki.
”With nature, everything is connected, and these connections when sustained synergistically provide the conditions necessary for growth. Water and water systems, play a critical role in this, with rivers especially being the thread that connects various ecosystems, from mountain ranges, through the plains and into the oceans, providing the sustenance necessary for renewal and growth,” he added.
Also during the launch, AMANI Chief Operating Officer Hanifa Said highlighted that gravel cycling unlike road cycling, takes place off the road therefore, it avoids congestion, making the experience more enjoyable and picturesque whilst improving safety.
Additionally, four-time junior champion, Jordan Schleck from Uganda, says he hopes that there can be more riders who will join the field so they can encourage more competition and further Africa’s cycling narrative.