Celebrities are launching skincare lines and are always welcomed with comments like, ‘do we need another celebrity skincare line?’ Celebrities are said to choose some random product and stick their label on it and focus on the aesthetic and marketing instead of the product itself. The formulation of the their products tend to be similar with that of Sephora brand or drug store brand.
Celebrities crystal clear skin is not only achieved by skin care products but by also botox, fillers and lasers to mention but a few. Some celebrities white logo, that is their put their name on an already existing brand and hike up the price.
When taking photos for their marketing campaign, some use airbrush for their photos and some form of make-up and still suggest that their skin care product will give such results as seen on the photo. This is seen on Kim Kardashian’s skin care brand website, Skkn.
Although most celebrities have adapted sustainability into their products and that’s great. Also, most celebrities love to science wash their product without proving it by using words such as peaceful and radiant glow.
Some of the most known skin care line include:
Rhode Skin by Hailey Bieber.
The new minimalist done by Hailey. She is known for her crystal clear covetous skin and the brand has clean girl aesthetic. With its Peptide Lip Treatment being their star sale at $16.
The Outset by Scarlett Johansson.
As someone who has dealt with acne, she took this project personally. The brands star being the Firming Vegan Collagen Prep Serum.
Human race by Pharrell Williams.
Pharrell is known for aging like fine wine and thankfully shares that the secret is in his skincare brand. The star of the brand is the Rice Powder Cleanser.
Fenty Skin by Rihanna.
While the world waited for Rihanna to launch a new album, she instead launched Fenty Skin after her successful Fenty beauty in 2017. That is now available in African countries so you don’t have to break the bank to ship them in.
Celebrities have been associated with beauty since forever and are now tired of lending their faces to become brand ambassadors of other products and are making their own and they show no sign of slowing down anytime soon and are looking to expand.
Read also: celebrities who got married in secret.