Sky Girls program is all about Empowering Teenage Girls and young women in making life choices by teaching them how to deal with life’s challenges and impacting them with life skills.
The Girl-centered platform is set in Kenya by Bill and Melinda Gates Foundation in association with Tandem Network and other stakeholders, to curb the challenges facing the girl child in Kenyan societies by establishing a platform for empowerment.
Switch Media sat down with Svetlana Polikarpova, Director of Tandem Network, a Creative Communication Agency appointed to Direct and Manage Sky girl’s key programs in Kenya, to find out more about Sky Girl’s inner workings and its inception.
Svetlana reveals that Sky Girls aims at supporting girls and young women by organizing programs to educate and inform them on how to go about situations life throws their way from early teenhood, creating awareness on self-care, adolescence, relationships, life choices, and goals.
“Sky Girls is a teen empowerment movement, we work with teenage girls between the ages of 12 and 19, empowering them with the confidence and the refusal techniques to be able to resist negative peer pressure, whether that’s pressure to smoke or relationship pressure, for example, Pressure to go through a sexual relationship if you are not sure,” Svetlana noted.
“We are launching a new season of Sky Girls called Sista, which will premier this December 3, this will enable us to reach our target audience since most teens will be on holiday. We make our shows relatable to our audience, the show hosts are young girls and boys,” she tells us.
“Also we target schools to reach more girls, ensuring every Kenyan girl is empowered, so we visit both Primary and Secondary schools, where we can meet girls from all walks of life, and cover everyone, ” the Sky Girls Director noted.
Owendi, 17, and co-host of the Sista show echoed the program is meant to reinforce young girls towards making life choices in an informed manner, giving the instance of herself as a benefactor of the program.
” Hosting Sista show ni privilege Kwa sababu imeniexpose na pia ina open doors, Girls wanaeza come kuinteract na kulearn, Sista show inacome this December 3rd, stay tuned,” Owendi said.
Edna Njeri, Sky Girls accounts manager, reiterated that the platform is targeting young girls across the country and from all walks of life, and they reach out to them within their homes, visiting them in both the formal and informal settlements.
“We also visit both formal and informal settlements around Nairobi, to reach those who perhaps cannot get to us on Tv and Social platforms, other than that we also set up workshops like this launching event, and also set a meeting point here at Marsabit Plaza, Ngong road, within given days of the week.
Subscribe to YouTube channel at Switch Tv.
“We encourage girls to come here only if their parents consent for them to get empowered as they also interact with other girls,
“Sky Girls also has magazines that we hand out by the streets to create awareness, other than that, we also have social media handles across platforms,” Njeri concluded.
Also Read: Sky Girls’ season 3 of Sista Show to Premiere on December 3
