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Colourism in Kenya and in the Kenyan Media Industry

Kenya is known for its Talented youths and hard-working population. Due to this description people strive to be successful in life however, there are setbacks that keep pulling people down and with that people give up.

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It is said that people are beautiful in their own way, however, not everyone agrees with this statement. There are people who uphold high beauty standards and if people do not reach this standard, then they are not beautiful. This happens all the time in the media industry and people are mistreated and denied jobs because they are not light-skinned enough to do the job. Many media personalities have experienced this issue. Not only in the media but also in people’s homes they are told that if they have a significant other, they should be light-skinned in order for the marriage to be approved.

No matter how many times people have condemned such behaviour they keep doing it File/COURTESY

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One’s level of darkness might be an inhibitor to getting their dream job — if you have too dark of a complexion that might be a problem unless your beauty is beyond measure, but if you are light-skinned it is a totally different story on the standards thrown your way. All this is because beauty standards are set by people. It is unfortunate that people do not look at actual talent and ability but at the face value, which keeps pulling professionalism and general standards down.

People who are dark-skinned in nature are more prone to being criticized and abused verbally. Real Madrid’s Vinicius Junior is one who has experienced more hats because he stands out. People make crude comments for instance the phrase “you are too pretty for a dark-skinned girl”.

No matter how many times people have condemned such behaviour they keep doing it while making an excuse that it is a joke and that the affected people should not take it personally. However, where do people draw the line? Jokes are not meant to offend people but rather make them happy.

Read Also: Elsa Majimbo: Kenya was praying for my downfall as the whole world cheered me on!

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