By Albert Wambura
Digital marketing is essential to all business people
online.
Digital marketing is simply the creation and distribution of content
via digital media channels such as websites, landing pages, social media,
email, and mobile applications, as well as the promotion of that content via a
variety of paid, earned, and owned digital channels such as SEO, SEM,
pay-per-click (PPC) advertising, content syndication, social, email, text, and
more.
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| Digital Marketing is a key skill for the 21st century businessperson |
Being a term that’s existed in cyberspace for a while now,
its benefits are fairly well-known and importance well-recognized, especially
to brands and businesses. Establishing yourself in your market has always been
a priority for all commodity-providing entities. The benefits not only include
making more sales but also the following:
- ·
Increased visibility. The majority of customers
begin their purchasing trips online, using a number of digital platforms. - ·
Targeting that is precise. Marketers may use SEO
and social media methods to reach more qualified consumers. Conversions,
income, and brand advocacy all benefit as a result. - ·
Agility. If your goals change, it’s usually
easier to adjust your digital marketing techniques. - ·
Measurability. Digital marketing allows for a
higher level of attribution, allowing marketers to see which techniques are
genuinely driving growth.
Which form of digital
marketing is the most effective?
Every organization and industry may benefit from digital
marketing, but there is no one-size-fits-all solution. To reach their
objectives, various businesses must employ various digital strategies. The
ideal methods are determined by a variety of criteria, including the size of
your marketing team, budget, target audience, and corporate objectives.
Organic SEO methods, social media strategies, email
marketing campaigns, and blogging calendars are all options for small-to-medium
businesses (SMBs) because they involve little to no expenditure.
In order to achieve broader commercial objectives, larger
firms typically extend into paid programs. Syndicating digital assets, hosting
webinars/webcasts, focusing on account-based marketing (ABM), and engaging in
paid media or PPC marketing are examples of these methods.
Digital media vs.
digital marketing
The term “digital marketing” refers to a
collection of actions or methods that are used to promote a product or service
online. Digital media encompasses a wide range of forms, genres, and platforms,
including:
- ·
Emails - ·
SMS and MMS are two types of text messages. - ·
Notifications through in-app/push - ·
Use of social media (Instagram, TikTok,
LinkedIn, Facebook, Snapchat, Twitter, Pinterest) - ·
Aural (Spotify, Pandora, Apple Music) - ·
Advertising on the internet (banner ads, pop-up
ads) - ·
Video (YouTube, Netflix, Hulu)
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| Sales & marketing professionals today must also be digital marketing professionals |
To engage with customers, digital marketers employ digital
media. To put it another way, digital marketing is a strategy, whereas digital
media is a medium.
Watch this space for more on setting up your business online
& boosting sales.
