Deluxe Trucks & Buses East Africa, the official distributor for Ashok Leyland trucks and buses in Kenya, has appointed Mr. Hussein Kamal as its new General Manager, in a move aimed at strengthening its market position. The appointment is a significant step forward as the company gears up for growth in the highly competitive road transport sector.
Mr. Kamal joins Deluxe Trucks and Buses, a subsidiary of Simba Corporation, with over twenty years of experience in the automotive industry. His most recent role was with Truckmart Africa, where he served as the General Manager for after-sales for five years. He brings to his new position a wealth of knowledge and enthusiasm, as well as an extensive understanding of the Kenyan market dynamics and Ashok Leyland products.
“My vision for Ashok Leyland in Kenya is to elevate customer satisfaction through enhanced after-sales assistance, which remains the cornerstone for trucking business excellence in this market,” Kamal said. “We will fortify our dealer network and enhance training initiatives for customers, supported by aggressive marketing strategies towards establishing Ashok Leyland as the leading commercial trucking brand in Kenya.”
In his new role, Kamal will be responsible for strategic leadership, business operations, and the growth of the Ashok Leyland brand in Kenya. He will also oversee the overall performance of the business and report to Naresh Leekha, the Group Managing Director – Motors Division at Simba Corporation.
“We believe that Kamal’s comprehensive industry and technical acumen, coupled with an unmatched familiarity with Ashok Leyland, positions him well to steer Ashok Leyland’s expansion in Kenya,” said Naresh Leekha.
The appointment comes at a time when the local market is witnessing a growing demand for high-quality and cost-effective automotive products. Ashok Leyland stands out in this niche with its competitive pricing and a 5-year warranty on service and parts for new vehicles. Deluxe Trucks & Buses East Africa Ltd, located on Mombasa Road, Nairobi, boasts a state-of-the-art showroom and service center. This facility is dedicated to the sale and provision of genuine parts and service for the wide range of Ashok Leyland trucks and buses available in the Kenyan market.
With Kamal at the helm, Deluxe Trucks & Buses East Africa is poised to strengthen its presence and enhance its service delivery, positioning Ashok Leyland as the go-to brand for commercial trucking in Kenya.
