Storytelling has been an age-old practice used to breathe life into facts, evoke interest, empathy, trust, and foster connections among people by visualising experiences with the intention of driving change or inspiring action.
According to The Reporter, storytelling traces its roots back to visual stories, like ancient cave drawings, which later evolved into oral traditions where stories were transmitted verbally from one generation to another.
With the advent of written language, narratives began to take shape through written, printed, and typed stories.
One significant transformation in storytelling has been the integration of new technology, particularly social media platforms facilitated by smartphones. This digital age has empowered individuals to share stories through blogs and various social media channels.
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In Kenya, notable storytellers like Abel Mutua have harnessed the power of this new technology to narrate diverse tales reflecting society’s experiences on their platforms.
Another change is that there are no longer time constraints on storytelling. The storyteller is not bound by a specific timeframe. The duration of a story can vary based on the storyteller’s objective and the preferences of the audience.
Additionally, the format of storytelling has evolved alongside technological advancements. Presently, stories can take the form of pictures, videos, artwork, and written narratives, catering to different audiences’ preferences.
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This transformation has led to the emergence of varied audience segments, each drawn to their preferred storytelling format. Take, for example, the captivating story of Mona Lisa, the wife of a Florentine merchant in the 16th century, known for her enigmatic smile. Leonardo da Vinci’s iconic portrait of her has inspired numerous artists, musicians, and writers, ultimately becoming one of the world’s most valuable and cherished paintings.
Storytelling has continually adapted with the times, finding new ways to captivate audiences and share experiences. Whether conveyed through ancient cave drawings, oral traditions, or modern social media platforms, the power of storytelling endures as a timeless art form that transcends generations.
