With the current increase of technology, it is evidence that media consumption, production and dissemination will change. Earlier this week, the Director for media training and development Victor Bwire, spoke during an interview on Facebook.
One of the main points he talked about is that technology has changed the influence of journalism. He also went on to add, ‘’This is a global challenge that have affected other industries. But we believe that media still has a bright future.
The only thing that the people must look at is the issue of sustainability and viability as a business level. At individual level, people must appreciate that the collection, packaging and dissemination of news has changed.’’
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The Director went on ahead to explain how the print media has been affected, ‘’For example, the print newspaper has gone down in terms of the print out, because one is expensive and two because of
CORONA and other things, as people said we reduce papers and people moved online.’’
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According to the Pew Research Center, the digital media industry continues to grow, with about 86 percent of American adults consuming some of their news online. However, despite of all these changes, Victor Bwire believes that the future of a journalist is one who must appreciate the audience and also one who is a multimedia journalist.
