It is the responsibility of private and public institutions to uphold corporate philanthropy, to better communal growth to families at the local level.
Despite having various charitable organizations in Kenya, many public and private businesses or institutions still lag behind in supporting charities at the local level.
Most of these institutions practice corporate philanthropy at the national level usually with an end goal of creating awareness on their services or simply put, advertisement through charity.
Kenya’s local charities hardly get state or corporate support yet they perform very important roles in the country because they command the society at the level that highly depends on charitable deeds.
Local communities are likely to prefer institutions that support local charities. The most obvious result of corporations partnering with local charities is that it helps the charity’s cause.
Private and public institutions can contribute to better communal growth to families at the local level. It is the role of the government to provide enough resources for its citizens but it is also the role of private institutions to support charitable activities at the local level.
Many non-governmental organizations set local development goals and provide public financing for local charities and other community-based development activities. However, these charitable organizations can perform even better at the local level when in partnership with national public and private institutions.
It is essential to the benefit of a community to have companies contributing to societal improvement through charitable support offered to the society at the rural level.
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By providing money, time, or resources to charity, these institutions become active members of their communities. That is without a doubt the most important advantage that Kenya’s rural communities can have.
Corporate and public institutions must invest in local communities, villages, people and programs freely addressing poverty, hunger, poor education, and health concerns.
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