South Sudan recently marked the 11th anniversary of its independence from Sudan. The oil-rich country is slowly gaining momentum in the music industry. Some of the artists are composing patriotic songs meant to unite the country.
One such musician is Achol Atem. Born in Malakal South Sudan and now based in Australia.
The Afro Artist is also a fashion designer and CEO of Achol Atem art and Fashion designer, and she works with the city council and supports her fashion shows and designer. Recently she released the video of her song Sawa Sawa which preaches the gospel of unity.
She is also a fashion designer and CEO of Achol Atem art and Fashion designer, and she works with the city council and supports her fashion shows and design.
Switch TV had an exclusive interview while she was on holiday in Kenya.
Did you ever dream of becoming a musician?
My musical journey traces its way to 2011 when I started a music group in my community. We were eight people, but also, as a child, I loved singing. I have now been in the music industry for over a decade.
When was your first day in the studio and how were your feelings?
My first time in the studio I was with my group. I was singing in the church choir. We would sing in Sunday school. So, from that ministering in the church, it was a bit easy when I went to the studio to record. But as I was in the studio, I started being nervous. The recording is not an easy thing. I would be in and out. But thank God, we later made it. That feeling up to now makes me happy.
Every musician has a breakthrough song, which among your songs launched your music career?
My breakthrough song is SAWA SAWA. This is a patriotic song that unites South Sudanese and they should see themselves as one country. It was produced by Producer Kay who is among the best Music producers in South Sudan.
You’re currently based in Australia; how do you promote your music?
The world today is a digital village thanks to the internet and I use social media platforms like YouTube. There are also all-around music platforms across. I make use of the internet.
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What’s your take on the African music industry?
The music industry in Africa is growing and globally people are appreciating the music from this continent. I believe the musicians themselves are our ambassadors and they should start appreciating their culture as a way of growing the industry.
Your last remarks to your fans in Kenya and beyond?
I will be more than happy to share our culture of South Sudan with our neighbour Kenya. I call upon all my music fans and all music lovers to put hands together and promote peace, unity and togetherness. I also call upon Kenyans to support my music, and listen and dance to it. I request them to follow me on all social media pages. Buy my music on all music platforms. To my countrymen and women of South Sudan, listen! We are simply one. One love and peace.
