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Beyond Love Potions: The Allure of Kayan Mata

Kayan Mata is an indigenous aphrodisiac that traces its origin to North Nigeria. This Hausa term can be directly translated to “Women’s- things, property load, matter, stuff or materials”.

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Consequently, as kayan mata continues to attract love and hate in equal measure globally, this writer thought it best to educate the uneducated. A deep delve into this modern-day genie might just guide one carefully on the wishes to make. First, a look into undisputed facts about this highly acclaimed and rated aphrodisiac.

Photo: Cover of a book titled “Kayan Mata” written by Tobi Kukoyi. Credits: Tobi Kukoyi

Facts About Kayan Mata

Kayan mata made its grand debut to the world about half a dozen years ago. This ancient product has been widely used by many and gained prominence recently due to social media influence. Moreover, research indicates that this one-of-a-kind aphrodisiac has been in existence and functional for over 500 years.

The Hausa, a large language group in North Nigeria, is majorly made up of Muslim descent. They are also the proud originators of the vast Kayan Mata range of products. Out of the 19 States that make up North Nigeria, Sokoto, Katsina, Kebbi, Borno, and Zamfara, dominate in kayan mata production, sale, and usage. Interestingly, kayan mata has its masculine version- Maganin maza, which means, “Men’s potions”.

It is factual that, aphrodisiacs are substances that are used to increase and improve sexual pleasure and performance. However, kayan mata can do that and more. Research, study, and speculations around the globe prove that kayan mata can do anything you want it to, including, attracting customers to a business. Even businesses that are not sex-related. Which begs one to ask, “What special ingredient sets this aphrodisiac apart?”

Hauwa Saidu Mohammed is the world's leading Kayan mata manufacturer and supplier. She is also the founder of Jaaruma Empire Limited. A company that sells a vast range of kayan mata products. Photo: Jaaruma Empire/ IG photos
Hauwa Saidu Mohammed is the world’s leading Kayan mata manufacturer and supplier. She is also the founder of Jaaruma Empire Limited. A company that sells a vast range of kayan mata products. Photo: Jaaruma Empire/ IG photos

Research on how kayan mata products are made indicates that these aphrodisiacs are made using fruits, herbs, and natural spices. There are different kinds of kayan mata, these include; Gindin, Ayu, Kunun Aya, Zuman, Turaren, Tuta, Tsumi mata, and Zumi. The products can be found in all forms except gaseous, so far. For instance, Tsumi is said to be a mixture of kayan mata herbs and camel’s milk. Kunun Aya, which is taken by men, consists of tiger nuts juice.

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Kayan mata products were originally used by married women to spice up sexual relations. As years went by, ladies began seeking these products for the purpose of tying men down in relationships, especially unmarried ladies. Surprisingly, its use and prowess have evolved to gain prominence in helping young ladies attract the attention of rich men. Many vendors claim that their products also have the ability to bring favor in one’s life as they have been fortified with prayers.

A picture of a price list of kayan mata products as displayed on a vendor's IG page. Photo: Courtesy/ Teji Gold
A picture of a price list of kayan mata products as displayed on a vendor’s IG page. Photo: Courtesy/ Teji Gold

It is without a doubt that these products are healthy to consume, however, there is the question of safety. Kayan Mata products come branded in quite intentional names. V-jay upgrade, Curse breaker, Sex without money, Business oil, etc. are just but a few. The prices of these products are also over the top and it goes without saying that this business has made a number of renowned vendors multi-millionaires.

Nigerian culture is seemingly taking the world by storm. From jollof rice wars to Afrobeats and now kayan mata, no one can tell what other cultural influence this nation will come up with next. One thing is for sure though, there is more to kayan mata than what meets the eye. Could this product be what they say it is on paper? Is it a scheme of mass manipulation, hypnosis, or scamming? Or is it actually an occult?

Find out all these and more in the next article of: Beyond Love Potions: The Allure Of Kayan Mata.

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