Safari rally has always been the talk of the country ever since its return in 2021, with fans and supporters flocking to Naivasha to witness and celebrate the motorsports event each year.
The latest edition of the world famous rally injected Ksh 8 billion in 2021 to the Kenyan hospitality industry. The booming market was to the extent that some business retailers used their cars to sell snacks, food and beverages, as the tents that were set aside for selling were fully booked. This is proof on how the iconic event spans crowds each and every year.
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Safari Rally is the only motorsport event that feels like it’s a festive season. This is because of how people enjoy themselves while watching the sport while indulging in ‘nyamachoma’ and drinks.
The WRC circuit is renowned as one of the most challenging and prestigious motorsport event. Only legends of the sport, such as Colin McRae, Tommi Makinen and Carlos Sainz have conquered the rally’s treacherous stages, adding to its charm.
The roar of Subaru vehicles and Subaru drivers have really gained recognition in society, as the car that symbolises off-road driving and speed.
To top it off, the breath taking scenery of the vehicles driving across wildlife, rugged terrains, leaving dust behind as they cross treacherous rivers and hills, adds to the allure for any tourist visiting Africa.
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As the rally continues to evolve and captivate audiences, it solidifies its status as a must see event for motorsport enthusiasts and adventure seekers.
