Kenya Tourism Board-KTB in consultation with the Ministry of Tourism, Wildlife and Heritage on Thursday, November 17, appointed John Chirchir, HSC as its acting Chief Executive Officer.
Chirchir replaces the outgoing CEO, Betty Radier, who has completed her six years full term at the helm of the marketing agency.
Clarifying new changes, Kenya Tourism Board chairperson Joanne Mwangi termed Radier’s tenure a successful one having seen through a strong destination brand with global recognition.
“Her six years in office have helped positively profile a notch higher globally and I strongly believe that the incoming acting CEO will significantly build on this to take the destination to the next progressive level,” the KTB chairperson said in a statement.
Betty Radier has served for a two-year term six years since 2016, lauded the industry for resilience, innovative and proactive measures to minimize the impact of the Covid-19 Pandemic that had threatened to erode gains in the tourism business.
She has overseen key programs including the evaluation and listing of the Magical Kenya Signature Experience-MKSE, leveraging partnerships as well upscaling the use of digital marketing as well.
“I am happy that the Strategies we have put in place together with the Tourism Ministry and the Private Sector to grow tourism numbers are bearing fruits with an increase in the number of Domestic bed nights’ Occupancy and International arrivals, we particularly applaud the domestic market for their support at large,” the outgoing CEO Betty Radier said.
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John Chirchir, who has been serving as the Digital Marketing Manager, has extensive knowledge of Destination Marketing Spanning over twenty (20) years and has championed marketing programs in Kenya’s tourist key source markets of Africa Europe, the US, and Emerging.
He holds a Master’s Degree in Hotel and Tourism Management, a Bachelor of Commerce in marketing, and a Postgraduate Diploma in Digital Marketing. He has been key in KTB’s Navigation of the Board’s Digital Programs accelerated by the Covid-19 Pandemic.
He has also been recognized for his service in the public sector and awarded the Head of State Commendation-HSC, usually given to outstanding Kenyan nationals who selflessly render their services to the country.