The Government will unveil the 2025 National Alcohol Policy on Wednesday, introducing a new framework aimed at reducing alcohol-related harm and boosting access to treatment across the country , the initiative spearheaded by the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA), marks a shift toward a more structured and inclusive response to substance abuse. It outlines clear steps for prevention, rehabilitation, and reintegration of affected individuals.
“This policy is a direct response to the rising threat alcohol poses, particularly to our youth,” said NACADA CEO Anthony Omerikwa in a public statement Tuesday. “We are prioritizing prevention, improving access to treatment, and building recovery systems that work.”
The blueprint outlines four key priorities:
- Strict enforcement of alcohol control regulations
- Targeted prevention campaigns in schools and communities
- Accessible treatment services for people struggling with addiction
- Support systems for reintegration of recovered individuals
The new policy also highlights data-driven action as a central theme, with NACADA saying all future interventions will be guided by local research, health trends, and community impact reports.
According to the most recent national drug use survey, alcohol remains the most abused substance in Kenya, with youth aged 15 to 24 accounting for the highest rise in new users. The policy aims to cut these numbers by focusing resources on early prevention and community-based support.
The rollout also brings together multiple stakeholders, including the Ministries of Health, Interior, and Education, as well as county governments, civil society organizations, and rehabilitation centers.
Officials say this unified approach will help avoid duplication of efforts and promote consistent enforcement and care standards nationwide.
“This isn’t just about punishment. It’s about giving people, especially young Kenyans, a chance to rebuild,” Omerikwa said.
The launch comes amid growing calls for government intervention in alcohol-related deaths and addiction cases in regions like Central Kenya and parts of Rift Valley, where bootleg alcohol has claimed lives in recent years.
While NACADA has not yet published the full implementation timeline, the agency confirmed the policy will immediately inform ongoing legislative reviews and funding priorities at both national and county levels.
The unveiling will take place in Nairobi and is expected to draw representatives from Parliament, law enforcement, the health sector, and youth organizations.
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