From Ombachi’s breathtaking scenic balcony to Mulamwah’s inspiring journey from a modest bedsitter to an elegant three-bedroom apartment, Kenyan influencers have harnessed the allure of curating a home environment that complements and enhances their content. They invite their followers to witness their content creation within the comforts of their own homes.
A current trend among Kenyan influencers is the irresistible demand for beautiful homes, complete with spa-like bathrooms, exotic woods, full-length mirrors, smart home systems, walk-in closets, and marble countertops.
For most influencers, both locally and internationally, they have to sell a lifestyle, mostly one that is unattainable to most of the population, to create desirability. This includes their homes.
Real estate agents have caught on to this trend and are taking advantage of it by ensuring that luxury properties are included in their listings. A-list influencers like former radio host Caroline Mutoko have embraced luxury real estate as a new business venture.
Depending on an influencer’s niche, their preferred home is suited to fit their specialization. The influencer’s choice of residence often mirrors their niche, aligning closely with their specific area of focus.
Fashion influencers such as Joy Kendi prioritize a large wardrobe, lifestyle influencers like Eli Mwendwa prefer a stunning overall house, while food influencers such as Waweru Tedd require a spacious kitchen.
Hali Oduor recently moved into a new home and shared her home decorating journey with her Instagram followers. She provided details about where she sourced various household items and offered insights into her design inspirations for the kitchen, living room, and bedroom.
From selecting the perfect furnishings to choosing colour schemes and decor elements, the soon-to-be bride gave a comprehensive look at how she transformed each space to reflect her style. Her posts not only showcased her beautiful new home but also offered valuable tips and inspiration for her followers looking to elevate their own living spaces.
As influencers continue to set trends, their real estate choices are bound to evolve, continuously inspiring home design enthusiasts globally.
