Since Azziad Nasenya’s big break on Tiktok, many more Kenyans have embraced the platform to rise to fame while other Kenyans are inactive users who use the platform to watch and like videos.
Regardless of why and how the App is being used amongst Kenyans, one thing is clear and that is Kenyans spend more time on the video sharing App than any other country.
According to the report by Reuters Institute, Kenya emerged as the global leader in TikTok usage. According to their survey, 54% are actively engaged with the App while 23% use the App to get their news.
Thailand follows second and South Africa comes third with 50% of its users being actively engaged and 22% using it as a source of news. TikTok has continued to show great growth as the fastest-growing social media platform, with 44% of the users actively engaged. The App is mostly prominent in Asia, Latin America and Africa with most of its users being 18 – 24.
Facebook has long held the top position in being the social media platform used for distribution of news but Tiktok is taking over. According to the report by Reuters Institute, the younger demographics are leaning on TikTok for news mainly because of its quick video formats ideal for sharing news engagingly. The users rather get their information from influencers and celebrities on the App than from established media organizations.
With East Africa at the forefront of App usage and embracing social media, we are soon to see more and more innovative content and young adults embrace being content creators. This all while content creators face a possible increase in taxation.
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