For a while now the old money, quiet luxury and classic fashion style has been trending due to TV shows like Succession and celebrities like Sofia Richie going through a major transformation that matched her husband’s aesthetic.
Kylie Jenner is known for her new money style wear it incorporates a lot of logo, tight clothing, shouting colours and moving with the trends. However, recently she has been spotted wearing and dressing in a style that would be seen by many as classic.
In Paris she was wearing Chanel pieces that were simple and plain with unique cuts. Her Get Ready With Me videos featured her wearing her sister’s Kendall signature style of a plain black t-shirt and jeans with a classic statement bag. On her TikTok videos, she shared her favourite bag was a Bottega Venetta that had a classic shape and would be a perfect fit for anyone with a classic or old money fashion style.
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Hailey Bieber who was the it-girl last year due to her street style fashion has also been spotted wearing more neutral colour that is associated with the classic and old money fashion style. The two, Hailey and Kylie are major trend setters but this time are seen to be leaning to copy Sofia Richie who got a lot of loving from the internet for her new fashion direction.
The classic and old money style are characterized with neutral colours, little to no logos, classic silhouettes and shapes and quality of the clothes. They are associated with the very wealthy, specifically those who have generational wealth.