Realme, the world’s fastest-growing smartphone brand, is recording massive sales of its C-series smartphone range in Kenya highlighting the growing demand for these affordable entry-level devices.
These handsets with premium features including a 50MP camera, backed by a powerful 5,000mAh battery have gained significant ground in the market, thanks to their pocket-friendly prices.
Which has made them very popular among first-time smartphone owners.
realme Kenya PR Manager & Marketing Manager, Mildred Agoya said these handsets have a high potential of helping the company meet its new growth objectives and cement its position in the market.
“C-series is the most sold of our smartphone models in Kenya. Our strategic advantage has been the provision of more value in handsets for the lowest budget which is helping drive sales of the C-series. We see their rising popularity bolstering our new growth strategy,” said
Agoya.
Over the next three years, realme plans to create an additional 15 markets with 1 million smartphone shipments under its ‘Market Cultivation’ strategy.
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Realme C35 is the latest in the series to launch in the market and is the first phone in the country to feature an FHD screen and was dubbed the most stylish smartphone of the year by our customers.
Realme C35 runs on a Unisoc Tiger 616 chipset paired with 4GB of RAM and 128GB UFS 2.2 storage.
In this series, consumers have an array of handsets to choose from all coming with varying processing speeds to suit different use cases- sports, entertainment, content creation, and entrepreneurship.
In this line, there is a number of models including c11 2021, c25Y, and C2Y are in the market- all 4G powered.
“Very soon C30s will be launching in the market further cementing our position in the market and our resolve of supporting youth to embrace their true selves and pursue their inner passions,” said Agoya.
The Internation Data Corporation in its latest report shows that 4G devices now make up 73.9% of all smartphone shipments in Africa, followed by 3G (18.5%) and 5G (7.6%).
Which is another major factor affecting our sales apart from the affordability of our smartphones.
realme is a global emerging consumer technology company disrupting the smartphone and AIoT market by making cutting-edge technologies more accessible.
It provides a range of smartphones and lifestyle technology devices with premium specs, quality, and trend-setting designs to young consumers at affordable prices.
Established by Sky Li in 2018 and driven by its “Dare to Leap” spirit, realme is the world’s 6th largest smartphone company and has become one of the top 5 smartphone players in 21 markets globally in just two years.
As of Q2, 2021, realme has entered 61 markets worldwide, including China and Southeast Asia, South Asia, Europe, the Middle East, Latin America, and Africa, and has a global user base of over 100 million.
For more information, please visit www.realme.com.
