Formerly Kanye West, Ye, an American rapper, and Designer gets yet another big contract terminated following backlash for antisemitic comments on Instagram and Twitter.
German activewear giant, Adidas, becomes the latest big brand to officially terminate contracts with the American rapper and designer, Kanye West.
On Tuesday, a press release on the Adidas website reads,
‘Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful, and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect, and fairness.
After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products, and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.’
Despite making a loss of $246m, Adidas has decided to end production of the popular Yeezy brand. Over the past month, Kanye West has been sparking controversy, leading to his being restricted by Instagram and Twitter.
On Friday, popular fashionwear company, Balenciaga, had cut ties with Kanye West following his controversial remarks.
A report from Women’s Wear Daily, citing a statement from Balenciaga’s parent company Kering, has said, “Balenciaga has no longer any relationship nor any plans for future projects related to this artist.” Balenciaga was the first major brand to cut business ties with Kanye West.
According to Internet Archive’s Wayback Machine records pulled by CNN, Kanye West had said that he is going to ‘death con 3 ON JEWISH PEOPLE.’
On Monday, Kanye West’s client deal with Creative Arts Agency was terminated. Kanye joined CAA in 2012 but his recent stunts have led to the cancellation of an upcoming documentary as well, according to MRC studio executives Modi Wiczyk, Asif Satchu, and Scott Tenley, in a memo.
Earlier this month, Kanye West appeared on the runway for Balenciaga’s 2023 Paris Fashion Week show with a shirt written ‘White Lives Matter’, a statement that has been classified as hate speech by the Anti-Defamation League.
Ye’s former deal with Balenciaga ended in September, before his stunt at the event. Immediately after the show, Ye faced backlash leading to his pictures and videos during the show being deleted. Vogue Runway, also deleted images stating, they “had no intention” of working with Ye in the future.
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Not New to Controversy
Kanye West certainly knows how to cause a stir. Earlier this month Ye made a controversial claim pointing out that the late George Floyd died from fentanyl intoxication and not as a result of police brutality. This led to a $250m lawsuit by George Floyd’s daughter.
A medical examiner had declared Floyd’s cause of death as a homicide. According to the autopsy report, Floyd died from “cardiopulmonary arrest complicating law enforcement subdual, restraint, and neck compression.”
The autopsy report also noted that Floyd had recently used methamphetamine as well as fentanyl. It also added that he had hypertensive heart disease.
What Next for Unpredictable Kanye West?
In mid-September, Kanye appeared in an interview with CNBC noting that he had already been working on his own line of factories, highlighting his frustration saying he was tired of having to answer to retailers’ boards, being frozen out of business discussions, his designs allegedly ripped off and having his team members poached. Ye also spoke of his own corporate world known as the ‘Yecosystem’
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